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Traditional
/ Multi-Media / Social
Releases
The days of the old-school, flat text file press release are fast
passing into obscurity. Today's market demands that you incorporate
audio, video, graphics, social bookmarking tools, tell a friend links
and much more in your media release. The Free Publicity Focus Group can
prepare your media release to get the word out to both traditional and
non-traditional outlets. These outlets include:
* Newspaper *
Radio * Television * Magazines * Search Engines * Social Media
Sites * Social Bookmarking Sites * Blogosphere * Twitter and many
more
Each release is optimized and designed in three different versions,
maximized for their respective targets. These releases, properly
optimized, designed, formatted and placed, cover all the bases. The
cost is less than it might cost for a single, flat text release.
Feel free to contact us
with any questions
Online Radio
And Television (Authors Only)
Don McCauley of the Free Publicity Focus Group has partnered with The
Authors Show Radio. Every day the show offers one new interview with
aspiring authors. These interviews are free to authors A TV version of
the show is also available. As a part of the WNB Network, the site
attracts great traffic daily. If you are an author, this is a great way
to present your message in a very professional manner. An invitation
form is provided on the site, located here.
Multi-Media
Brochures/Press Kits
Marketing
today is a real challenge. However, the Internet
affords opportunity on an unprecendented scale. Nonetheless
the
competition is fierce.
In no market segment is this more true than
in the
field of book marketing (around 400,000 new titles per year). In this
highly competitive field, authors can no longer afford to
limit
themselves to booksignings and paper sell sheets. Today's book
buyer demands more - much more. Today's market requires that
the author make use of :
* audio
* video (book trailers)
* web based marketing methods and tools
* electronically transmitted materials
* sample downloads
* e-commerce tools
* viral (referral) marketing
. . . the list goes on and on. Failure to have these tools in
your marketing kit will result in lost potential sales. However, as you
may already know, the
time and effort to produce and manage all these tools can be more than
a bit overwhelming.The
learning curve can be quite long. Time
lost learning and managing is time lost marketing.
No more.
The Free Publicity Focus Group has developed a single product that
includes and encompasses all the above tools in a single file - the
Multi-Media Brochure.
An All In One
Marketing Tool
One of the real benefits of this tool is that no learning is required
and the investment of time, money and effort is next to nothing.
The brochure, in that single file, can incorporate
* audio files
* video files
* sell sheets
* email
tools
* sample downloads
* purchase format options (ebook, hardcopy etc)
* links to purchase points of your choosing, (such as Amazon or your
web site)
You can easily use this brochure as a 'viral' marketing
tool, and
much, much more. You can even provide survey questions or quizzes and
have the answers emailed directly to you, in the interest of creating
real communication with your readers directly.
The Multi-Media Brochure is an 'all in one' solution that
will present your book to the world using all the tools available in
one single package. There is no need
to risk losing your potential buyer's interest by having them jump from
website to video site
to media room to wherever.
This tool allows the potential buyer
to view
the best you can offer by accessing a single file. This file
can
reside on your website, can be emailed to the potential
buyer,
can be hosted for free on a separate server and can even be used in a
webinar, if you prefer.
The Multi-Media
Brochure could
be said to be an entire website in a single brochure. Now
you
can
simply send it to others and have them pass it on. You can even reward
them for doing so.
That being said, it is in the presentation that the power of
the
Multi-Media Brochure becomes apparent. It is, in a word,
mesmerizing.
This is one of the most effective and powerful marketing tools you will
ever encounter.
Contact Us
for details. |
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