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Our overall
approach to developing effective marketing strategies for our clients
is based on two primary components:
a.
An inbound (pull or attraction) approach - to put our clients in front
on large numbers of interested buyers, versus using 'old school'
intrusive, interruptive sales message and
b. Using strategies
that incorporate free publicity 'tools' as the key component
of
the marketing plan. This simple combination can
produce far more results than any plan based on 'old school' marketing
methods. Why is this
so?
In regards to the inbound, attraction marketing approach:
* The
Internet is the primary way people find products and services today
* People do not like to be 'sold'. They do love to find what they are
seeking
* The
Internet requires an inbound marketing approach (pull vs push,
attraction vs intrusion)
*
The inbound nature of the Internet allows anyone to get in front of
huge numbers of potential buyers for a much smaller investment of time,
money and resources
*
The Internet environment eliminates the need for intrusive,
interruptive sales messages that normally require a large investment
but produce very small returns
While
it is true that some use the Internet to deliver intrusive 'yell, tell
and sell' messages, this 'old school' approach normally produces no
better results on a relative basis than these do in the real world. In
the Internet environment, chasing buyers around does not work any
better than it does in the real world. Here it is not necessary to find
buyers - it is more important that they find you. If implemented in the
right way, they will. Read more about The
Best Marketing Strategy.
In regards
to using a free publicity approach:
*
This strategy
allows you to inform millions of
potential buyers at practically no cost
* This strategy moves you to the top
of the competitive list through building credibility in the buying
community your competition
may not have achieved
* It positions you as a real
expert in your field. This
perception is developed through using
both traditional and non-traditional media
* It often directly causes potential clients to take action now
* This strategy creates
tremendous credibility and trust in you, your product or your service
* This strategy sets you apart
from your competitors by developing third-party influence, the single
most important factor in regards to achieving marketing success
* This strategy helps keep your message from getting lost in all the
marketing
noise that can potentially destroy your marketing efforts
* This strategy is non-intrusive
and creates a positive first impression. This impression is consciously
developed
and implemented, using both traditional and non-traditional media
resources
Are
You Wondering Why You Are Not Getting Good Results?
If
you are not
happy with your results, asking yourself the following questions might
help pinpoint your problem:
Could
it be that you are still using 'old school' marketing methods? Are you
using oubound strategies exclusively?
Could
it be
that you are sending a message that is not being heard by the media and
the buying public?
Could it be that your message is simply getting lost in all the
'marketing noise'? Are you invisible to your potential clients?
In
today's
noisy and crowded marketplace, the concept of using self-generated, free
publicity as
a marketing tool is
not just
important - it has become vitally important
At no
time in history have there
been so many competing for
attention in the marketplace.
The
competition is extremely fierce. Millions upon millions of websites.
Millions of blogs. All of these are clamoring for, and are
competing for, your potential buyer's attention.
Your message may be getting lost in all the noise.
What is needed is a strategy that will set you apart from all that
competition.
Your strategy is vitally important. For instance, in the 'old days'
when we wanted to create publicity, we went to newspaper, tv, radio and
magazines. Now you must still use these media but you must also
incorporate blogs, social networking sites, audio, videa and a host of
other methods. We can no longer limit ourselves to that old flat text
style release. We must incorporate multi-media releases, social media
releases - the list goes on and on. If you do not have these tools in
your marketing tool-kit, it is likely your results will not be what you
hope for.
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