Free Publicity Focus Group Marketing Consulting Services Are you lost - or do you stand out in today's crowded marketplace? Create a MASSIVE Marketing Campaign on a Small Budget Using Free Publicity Resources!

What Is Marketing?

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”,
that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed, that’s publicity.

And if you get the mayor to laugh about it, that’s public relations.

If the town’s citizens go the circus, you show them the many entertainment booths,
explain how much fun they’ll have spending money at the booths, answer their questions
and ultimately, they spend a lot at the circus,
that’s sales.

And, if YOU planned the whole thing, that’s Marketing!
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Marketing is an umbrella term for advertising, promotion, publicity, public relations and sales.
We provide not just a single service, but all of them.
However there is an even more important issue here.
We develop our strategies using a performance based philosophy

Anyone can offer vague promises.
We offer tangible results

As Don states:
"So many people new to marketing are looking for an 'idea that works'. Guess what?
They all work. However, not all of them will work for you.
Using an idea that works for someone else is like wearing someone else's eyeglasses.
This is a major mistake and is often responsible for a very low success rate."

'Many people listen to all the 'great ideas' out there and then 'try them out', one by one.
This is precisely the wrong approach. Failure usually results from concentrating in
just a few areas, or perhaps from concentrating on the wrong methods.
The personalized, strategic marketing PLAN is the key component, as it is this
plan that will determine which methods the individual should use."

"This holds true whether you are marketing a $9 e-book or a
$99.000 automobile . . ."

What Is Performance Based Marketing And Publicity?

Don McCauley is a marketing strategist who helps small business professionals create low cost publicity and marketing campaigns. 29 Years Of Real World Experience Prior to establishing his marketing and publicity consulting business, Don spent many years as a marketing manager and trainer for several large US corporations. He has personally built 3 highly successful services businesses from scratch. He spent 8 years as marketing director of a regional corporation. The above included developing marketing and publicity campaigns involving * newspaper * television  * radio  * direct mail  * Internet  * magazines * seminars * trade shows After a period of time serving as Director of Sales for a regional newspaper, he eventually moved on to start two highly successful regional magazines, owning both and serving as editor for one. It was here, during his time in print media, that he began to realize the enormous potential for building publicity and marketing campaigns using free publicity resources in both traditional and electronic media. Based on this he started the Free Publicity Focus Group. He now shares his successful, real world experience, his strategies for gaining free publicity and his methods for building campaigns for little or no money with his clients. He also serves in a consulting role for several regional publications in North Carolina.

A Sanity Check

'...I have bought all kinds of marketing packages and have read all kinds of books
on the subject. Nothing really seems to work . . . '

Don is no stranger to the day to day realities of building a business. He has spent many years
as a small to medium sized business owner and has helped hundreds of others develop
strategies to build their own businesses using little known, low cost techniques. To view a sample
listing of his clients, across various classifications,  click here.

Don's philosophy is a simple one. He believes that:

'. . . the average practice or business owner simply cannot afford to market as effectively as
they might like. This is why so many fail and this is why the concept of free publicity becomes
so important. It is possible to build a massive marketing campaign for little or no money by
learning to generate free publicity. It is not difficult to do this, but it does require
foresight, planning, knowledge, experience and training -
in other words - a comprehensive, strategic MARKETING PLAN  . . .'

Free Publicity In The Real World

Though some certainly are, the ideas that Don presents to his clients are generally not ideas learned
from books, classes or marketing seminars. These ideas have been developed by those who
actually use them in the real world. Every method has been thoroughly tried and tested.
These ideas work, each and every one. However, not every one works for every business.
This is why a comprehensive plan becomes so important.

"Don is very dedicated, extremely honest, trustworthy
and is always completely on top of things . . ."
CS - Small Practice client

Don has sat on both sides of the table, as both a buyer and a seller of marketing services.
Through the years he has provided marketing and publicity services for hundreds of
brick and mortar businesses, service practices, authors, life coaches and retail outlets
His unique perspective allows his clients to enjoy the benefits of having a bit of 'insider' information
in regards to developing and implementing extremely effective marketing and publicity plans.

"Don is simply just great to work with . . . "
AW - Small Business client

"For 30 years," states Don, "I have watched hundreds of sincere, capable individuals enter
the small business arena, only to fail. These failures were not cause by lack of sincerity,
dedication or willingness to work very hard. These failures are caused, quite simply,
by the lack of real world marketing and publicity experience."

"It is this knowledge and experience I bring to the table for my clients."

Don brings a full line of services to his clients.
These include, but are certainly not limited to: