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Imagine
that someone were to give you a gift today. It is a check for several
thousand dollars. It has your name on it. It is yours to
spend. The only ‘catch’ is that you must spend the
money
exclusively to market and publicize your business. Would you take it?
Most
people would. For most people would realize that by spending several
thousand dollars on marketing and publicizing their business,
that money would be returned many, many times over.
Most
businesses and individuals cannot afford to make a large
investment. However it is possible to get the same results for a small
investment. How
does one get those big results for a small
investment? In two ways. First, begin by developing a laser sharp
marketing and publicity strategy that will set you and your business
apart from the
ever growing crowd. Then build a marketing and publicity
plan
using free publicity resources as the basis of that plan.
What Do We Do?
The
Free Publicity Focus Group can show you how you might begin to
receive an unlimited amount of
free advertising and publicity for your business. Our 30 years of
experience working both with and in media allows us to put our
knowledge and experience to work for our clients to produce results.
Creating
publicity is not difficult in today's
social marketing environment. However, creating real world publicity
that leads to increased sales - marketing results - is very difficult.
This requires
dedication, ongoing effort and most importantly a well defined,
effective strategy designed to set you apart from your
competition.
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'Putting
together a
strategic marketing plan is much like putting
together a puzzle. Each piece must be there. Each piece must interlock
seamlessly with all the other pieces. Every piece relies on every other
piece. If one piece is missing, the
entire puzzle, the entire strategic plan, is incomplete and can cause
one to fail. Creating awareness in one's targeted market
segment through utilizing strategic free publicity resources is the
centerpiece of that successful marketing plan' |
How Do We Do
It?
Many
people concentrate only on specific pieces
of this marketing puzzle, this strategic plan, and can experience
failure without ever understanding why it has occurred. The Free
Publicity Focus Group specializes in developing comprehensive strategic
marketing plans that produce real world results. Our services
include:
Strategic
Marketing Planning
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Brand
Development
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Client
Profile Development
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Strategic
Publicity Planning
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Advertising
Planning
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Search
Engine Optimization
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| Social
Networking Planning |
Blogging
Strategies |
Marketing
Website Design
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and
much more, all at a cost that is far less than others. Our free, no
obligation Marketing
And Publicity
Strategy Analysis will
help you determine which of these may be appropriate for you. Whether
you are new to marketing or have been in business for many years,
today's environment demands a new perspective be taken in regards to
creating effective marketing and publicity plans. Our experience
can bring that to the table for you.
Some might ask why is it so important to develop a laser sharp
marketing strategy:
Why Do We Do
It?
"Walk outside
on any
clear, cloudless
night. Count the total number of stars you can see from horizon to
horizon. Now take that total number times 100,000. That is, without
exaggeration, the number of sites competing for your client's attention
in an Internet marketing environment. Even if you do everything right,
this is like owning
a five star restaurant that is located in a back alley off some
out-of-the-way street in a universe far away. You could spend
thousands, millions perhaps, trying
to buy your way into your potential client's mind and never succeed.
Or, you can do it the right way and achieve success without spending
much at all by using free publicity as a marketing strategy."
Don McCauley
Free Publicity Focus Group
The
Free Publicity Focus group takes a comprehensive approach to developing
marketing strategies for our
clients.
In this environment, that approach must be concentrated on creating
awareness in four
distinct, key areas:
*
Search engine presence and optimization
* Traditional outlets (newspaper, radio, tv, magazines, etc)
* Social marketing (Facebook, Twitter, etc)
* The 'blogosphere'
Studies
show that over 70% of consumers now
prefer to make their purchases using the Internet. Studies also show
that a very large percentage of the buying public will reject
traditional 'old school' marketing methods. In addition,
traditional journalists now use the Internet more than ever when
developing content for traditional media. This leads naturally
to
the conclusion that utilizing an effective Internet marketing and
publicity strategy will lead to marketing success. While many people
are using Twitter, Facebook. blogs and other social tools, this does
not necessarily mean these are being used as part of a marketing and
publicity strategy. A tool is not a blueprint. Your unique strategy is
the blueprint.
Are
you taking full advantage of the power of
free publicity in this marketing environment? Perhaps not. Simply ask
yourself - 'Am I happy with the results I have achieved?' If not, you
might want to consider taking advantage of our no-cost, no obligation marketing strategy
evaluation and
analysis.
Creating
free publicity is not the marketing
plan itself, but it IS a vital component of the strategic marketing
plan. Used properly, it is one
of the most powerful of marketing strategies if
used to
create results. Learning to do this can cause your business to shine
brighter than all the other stars in the marketing universe.
Most
importantly, publicity is free.
Next:
Our Strategy
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