|
| Performance Marketing | Read Articles | Marketing Services | Home |
 BUSINESS SECTION Marketing Services Strategic Publicity Advertising Strategy Marketing Strategy Marketing Plan Development Campaign Development Website Strategy and Development Press Release Services Article Submission Strategies Magazine/Newspaper Startup Consultation FREE TRAINING Get Free Tips and Techniques Weekly At The Free Publicity Pro blogspot Read The Blog AUTHORS SECTION From Mediocre Sales To Mega Success - A Guide For Self-Published Authors Ebook A Special Offer For Special Authors Authors: Become A Publicity Pro FREE SECTION NEW! Free Ebook The 'New' Marketing And Publicity Opportunities NEW! Free Ebook The Most Powerful Marketing Tool Ever Created Contact Us |
Free Publicity Outperforms Any Other Marketing Strategy
This is the year 2008. Any one single person can now create a cutting edge marketing and publicity campaign that can compete with any large corporation in the world, spending
very little money whatsoever, simply by using free publicity resources
You
may not be able to afford to spend a million dollars on marketing.
However, you can create a million dollar publicity campaign for
practically nothing.
In today's market, success is not necessarily achieved by those with the best product or service - success is often achieved by those who can tell the most people about that product or service. Publicity can be practically free. So why spend thousands to get mediocre results, when you can spend practically nothing and perhaps achieve phenomenal results? Free Publicity Outperforms Any Other Marketing Strategy Why is this so? There are 10 key reasons: 1. Publicity allows you to inform millions of potential buyers at practically no cost 2. Publicity moves you to the top of the competitive list through building credibility 3. Publicity positions you as a real expert in your field 4. Publicity often directly causes potential clients to take action 5. Publicity creates tremendous credibility and trust 6. People love publicity, but often reject or ignore advertising messages 7. Publicity sets you apart from your competitors 8. Publicity helps keep your message from getting lost 9. Publicity is non-intrusive and creates trust And the most important reason? Free publicity is - FREE! In this extremely effective model, the key component is the
strategy you utilize.
"The new marketing model is not a future event. It has already happened.You can no longer 'preach at ' or 'advertise to' your potential clients and expect real success. If you are still using methods that worked 10 years ago, you are in trouble.' 'Any marketing strategist will tell you - if a strategy outperforms all other strategies, and the strategy costs almost nothing to implement, that stategy is a strategy worthy of serious consideration.' Don McCauley ICM, MTC, CH Free Publicity Focus Group Are You Wondering Why You Are Not Getting Good Results?
Could it be that you are still using 'old school' marketing methods?
Or could it be that you are sending a message that is not being heard? Could it be that your message is simply getting lost in all the 'marketing noise'? In today's noisy and crowded marketplace, the concept of using self-generated, free publicity as a marketing tool is not just important - it has become vitally important At no time in history have there been so many competing for attention in the marketplace. The
competition is extremely fierce. Hundreds of millions of websites.
Hundreds of millions of blogs. All of these are clamoring for, and are
competing for, your potential buyer's attention.
Your message may be getting lost in all the noise. What is needed is a creative strategy that will set you apart from all the competition. "Don offers exceptional advice and guidance. I will be referring him to friends and colleagues as well as continuing to work with him in the future." Aricia LaFrance aricialafrance.com Publicity As A 'Productive' Marketing Tool
The bottom line of any marketing effort is simply that the effort must produce results.
It is a fact that anyone can produce some mediocre results However, not everyone can produce spectacular results In the current environment however, great results are produced by utilizing cutting edge Internet and traditional publicity methods as the basis of a marketing plan. This is what the Free Publicity Focus Group is all about. "I searched quite a while until I found Don McCauley and his publicity services. When we first spoke his integrity in business came through loud and clear. Don has mapped out a clear and concise plan for my book's campaign, and based on his extensive experience and his willingness to embrace the media at our disposal, I feel he is a good match for the success of my book's publicity campaign." Elaine Williams, author "A Journey Well Taken: Life After Loss" ajourneywelltaken.com
Publicity Is Free
"I know I need to do something else or something more,
but I just can't afford to do much more . . ." You may not need to do more. More of the wrong thing will not produce better results!
It goes without saying that not everyone can afford high priced publicists. Not everyone can afford expensive marketing firms. However, none of this is necessary today, for anyone can learn to create very effective, free publicity.
The playing field has become completely level. We work with people who have small to medium budgets (see Our Clients) "I felt so overwhelmed with marketing my business all I could do was worry about it. I started working with Don McCauley and suddenly things began to change. Give yourself a gift today. Let Don help you market your business, sit back and enjoy your new customers." Helen J. Burton, CEC, ACC, the Love Yourself Coach
"Don did a great job and he certainly knows his industry. I'll be using him again. In fact I already hired him to do another release for me! He gets a 10 out of 10 from me." Dr. Elva O. - Science With Me! Publicity Causes Potential Clients To Take Action
In the traditional 'old school' sense, publicity led to awareness. Newspaper stories and radio interviews were good 'PR'.
In the 'old days', this awareness did not necessarily translate into sales. However, with the 'hit the buy button' convenience of the Internet this has changed dramtically. Millions can now read about you online and immediately hit a 'buy' button Our goal is to help you create free publicity that positively impacts your bottom line What Is Performance Based Marketing And Publicity? People Love Publicity, But Often Reject Or Simply Ignore Advertising Messages
"...I've sent out hundreds of press releases to newspapers, but it seems none of them produced any real sales results. I also tried direct mail, flyers and all kinds of things. Nothing. I know I am doing something wrong, but I don't know what . . ." Old school doesn't work well anymore
The traditional media are fast losing market share as new opportunities emerge. These new methods are referral based, are very effective and cost very little to implement. In the last 15 years, the face of marketing has changed forever
'Trying to achieve success in today's marketplace, utilizing outdated methods and strategies, is like trying to win a stock car race while riding a bicycle. You can have the most expensive bicycle, be the greatest cyclist in the world and pump your legs off. However, if you are not using the correct vehicle, you will still come in dead last, as the worst race car driver in the world will always beat the best bicyclist . . . Don McCauley ICM, MTC, CH Free Publicity Focus Group We only work with people who want to utilize the stategies
and methods that will ultimately lead to winning the marketing race
Publicity Helps Keep Your Message From Getting Lost
The public is quite frankly tired of seeing marketing messages. They are literally overwhelmed with these messages. The lines between direct mail, newspaper, TV and radio commercials, infomercials, banner advertising, email campaigns, newsletters and spam have blurred. All these occupy the same space in your potential clients' minds. All these are perceived by your potential clients to be intrusive 'marketing noise'. This is why your message is so often ignored. In this market, your potential client does not WANT you to find them. However, they do WANT to find YOU. Perhaps it is not that your message is ineffective More likely, it is simply that the consumer no longer pays attention to your message at all because it is 'lumped in' with all the rest Free publicity can set you apart from this noisy crowd, get you noticed, and moves you to the top of that extremely competitive list due to your enhanced credibility and perceived trustworthiness.. We work with people who wish to set themselves apart from the competition (see Our Clients) "Advertisers will just have to be brave enough to realize that they can't have it all under their control anymore. Those days are over." Alex Bogusky Executive Creative Director Crispin Porter + Bogusky Publicity Is Non-Intrusive
The field of marketing has forever changed. Because of the sheer numbers involved, marketing messages are perceived to be intrusive and unwanted. It is said that you cannot shove a hook into the mouth of a fish and expect it to bite. Old school methods 'shoved' the message at the consumer. Again, the consumer no longer accepts this. Many have stopped listening altogether. (More on this topic is available at the Free Publicity Pro blog here) The consumer of today prefers to participate in an experience, rather than to receive a 'sales message'. They want that experience to happen as a result of finding you. If you are still 'pushing' and 'shoving' your blatant marketing message at the consumer you will most likely not achieve stellar success. Publicity Can Be Self Created - At Will In years gone by, it was quite difficult to 'create' positive publicity due to the gatekeeper mentality of traditional media. Newspaper, radio and tv rejected more than they accepted. In today's Internet based economy, self created publicity is quite easy to accomplish In today's marketplace, one can bypass the gatekeepers entirely and take one's message directly to millions of potential clients and customers. Therein lies one of the keys to mega-success in today's virtual marketplace. Why jump through all those hoops to get a release in a newspaper that, at most, will last for a day in a single market? Why not put that release out to millions over the entire globe? Same Planet - Different World However, this is still marketing It is still crucial that you follow a valid, realistic and well defined creative marketing strategy if you wish to experience success in a market that is even more competitive.
New methodologies require new strategies. As a matter of fact, strategy becomes even MORE important in this environment.
Without this strategic approach, you will most likely not achieve your goals. Publicity Sets You Apart From Your Competitors Publicity, promotion, sales and advertising are not the same things, but rather each is a primary component of one whole, known as a marketing plan That strategic plan, based upon positive publicity, is what will ultimately determine your success - or your failure. That strategic plan must be unique to your company, product or service. Trying to use an idea that has worked for someone else is akin to wearing someone else's eyeglasses. The idea that works for others may fail miserably for you. Your competition most likely has a well thought out, unique strategic plan for marketing success . . . Do you?
Publicity Creates Tremendous Credibility And Trust
'. . . I sold more books in one day, when my local newspaper wrote a story on me, than I sold running an ad in a local magazine for three months . . . ' Of course. To understand why this is so you need to understand the First Law of effective marketing: People only do business with people they trust
Positive publicity creates that trust far more effectively than any other method you can utilize.
Publicity Means Little Unless Your Potential Client Takes Positive Action NOW
Again, if you goal is to create traditional publicity (publicity for publicity's sake, or simple awareness), we are not for you.
1. Am I really happy with the RESULTS I've achieved?However, if your goal is to create publicity that leads directly to bottom line results we can help you. Anyone can learn to create publicity. Learning to create results through publicity is an art form. This is where we excel and this is what we can teach you. The goal of this organization is to teach you how to create action based,
And so, take a momemt to ask yourself three simple questions:results oriented marketing strategies that directly impact your bottom line. We can teach you how to create a powerful, trust building, message that will be sought out and welcomed by potential buyers, customers and clients who are ready to take positive action now 2. Have my marketing efforts really impacted my bottom line as much as I would like? 3. Is what I have now what I am willing to settle for? If your answer to any of the above questions is 'no', then email us.
Our initial consultations are completely free and completely without obligation. Contact Us We totally respect your privacy. Your email address will never be sold, rented or shared with anyone. You will only be placed on our mailing list if you specifically ask to be added. WHY SHOULD I CONSIDER TEAMING WITH THE FREE PUBLICITY FOCUS GROUP? There are four key reasons" * Performance Based Model Rather than charging huge retainer fees and guaranteeing nothing, we believe in earning our money. You get results or you don't pay. Period. * Small Minimum Investment We realize not everyone has a large marketing budget. In fact, most don't Tell us what you can reasonably afford to invest in your success. We will tell you what that investment will get you. We will then produce the results we've promised. And we will prove it. No surprises. No risk. Absolute guarantees. * Experience Hundreds of satisfied clients across decades of performance No unfulfilled promises We would rather turn you away than promise something we cannot deliver * Creativity Creating publicity requires a great deal of creativity. This is where we really shine. Take a
moment to explore this site. Read a few articles. Read through our weekly publicity lessons on our blog. Download a free ebook.
There are many free resources here that may help speed you on your journey. Our free consultation is just that - free and without obligation
One quick email today will allow us to demonstrate how simple, easy and inexpensive this can be for you.
Tell A Friend About This Site ** Add your name to our 'Update Notification' service ** We will inform you when new ideas are added to this site Simply send an email to us HERE with the word 'Subscribe' in the subject line The Free Publicity Focus Group Uses These Two Resources And We Highly Recommend You Explore: 1. The BEST HOSTING SERVICE we've found! As low as $6.95 per month, all the perks and FANTASTIC customer service! 2. This Is One Amazing Software Product Why Pay Someone Else To Do It? Save Money And Do It Yourself! The BEST SEARCH ENGINE OPTIMIZATION SOFTWARE we've found! 
|
