Successful
book marketing is difficult for many people. But it is not that
difficult for those who know the facts about how books are successfully
marketed in today's Internet marketing environment
(Note:
All statistical information presented in this video and article was
correct as of the date of creation. These numbers will change
frequently due to changes in search engine algorithms, market
conditions, etc. Statistics are provided for illustrative purposes only)
GET
THE WORD OUT ABOUT YOUR WORK!
Nothing is
more important in today's Internet environment than
creating an effective Internet
publicity plan.
You can get
your work in front of that worldwide audience and begin to see
real results starting today.
If
you are
not happy with your sales, you can begin to improve your results by
implementing no-nonsense solutions to your marketing challenges.
The
no-cost, no obligation Marketing
And Publicity Strategy Analysis is the
first step toward creating a successful Internet marketing and
publicity plan that can
produce the results you desire.
Stategic Planning For:
* Internet Publicity
* Creating Effective Websites * Blogging
To Create Sales * Social
Media Strategies
* Facebook - Twitter - LinkedIn * Search
Engine Optimization *
Audio/Video Marketing *
Teleseminars/Webinars * Email
Marketing * Radio
& Television
and much more - in one
all-inclusive, step-by-step
strategic marketing approach
THE SIMPLE
'ABC's' OF BOOK MARKETING SUCCESS
A. TODAY,
AN EXTREMELY LARGE PERCENTAGE OF BOOK BUYERS USE THE INTERNET
EXCLUSIVELY TO MAKE BOOK PURCHASING DECISIONS
Successful authors understand Internet
marketing is the key to creating large numbers of sales. Many buyers
will use the Internet exclusively. Even those in who purchase in the
‘real’ world use the Internet to do
research online prior to purchasing. This is not going to change. Therefore,
your strategy must be primarily Internet based.
B. THE COMPETITION
IN THE INTERNET ENVIRONMENT IS VERY HIGH
There are hundreds of thousands of new books coming out every year.
There are millions of book sites. You must BE VISIBLE to your buyers.
In fact, you must be MORE VISIBLE than those other book sites. People
will
have a tendency to choose what they find first. If you are
not VISIBLE AT THE TOP OF SEARCH RESULTS, you will likely not be
successful in marketing your work
C. BUT IN THIS
ENVIRONMENT, JUST 'BEING VISIBLE' IS NOT ENOUGH
Being
visible to large market segments is difficult, but there is more. You
must be visible to YOUR PARTICULAR TARGET MARKET. You can get a lot of
traffic to your online bookstore, but if they are the WRONG PEOPLE, you
will not be successful in marketing your work. Traffic to an online
store does not mean sales. The RIGHT TRAFFIC is what creates sales. You
must know specifically WHO your target market might be, HOW they prefer
to receive information and HOW they prefer to interact or you will not
be successful in marketing your work.
D. GETTING THE
RIGHT KIND OF TRAFFIC IS STILL NOT GOOD ENOUGH
Once you manage to get those interested buyers to your store in
sufficient numbers, they must SEE WHAT THEY WANT TO SEE. You must BRAND
yourself - differentiate yourself from the other hundreds of
thousands of
writers. You must convince them that you are a CREDIBLE
writer
who turns out quality work. You must demonstrate that YOU HAVE WHAT
THEY SEEK and that you can FILL THEIR PERCEIVED NEEDS better than the
hundreds of thousands of others who are also attempting to fill their
needs.
If you do not do this, and do it better than your competition, you may
have many visitors, but very few sales.
E. YOU MUST PROVIDE SYSTEMS THAT WILL CAUSE BUYERS TO
TAKE ACTION NOW
Attention spans are very short today - measured in seconds. The eyes of
the buyers flow
over your content in very specific, predictable ways. Buyers will click
away in a
second if they do not see CALLS TO ACTION in THE RIGHT PLACES
to convince them to BUY NOW.
You must understand how the visitor thinks and how they will react to
different calls to action. If you do not
do this, you will have a store full of interested people, but no one
will buy anything.
All
of this is simple, but it is not easy. However, given the right
information, you can be very successful. A thorough analysis of your
marketing and publicity plan is the first step towards real success.
WHAT CAN THE FREE PUBLICITY FOCUS
GROUP DO FOR ME?
- We can take the guesswork out
of marketing your work
- We can help you create real
results
- We can serve as your marketing 'partner'
We do this by analyzing every component of your book marketing
plan.
We being by
showing you how to develop a laser sharp
marketing
and publicity strategy that will set you and your business
apart from the
ever growing crowd. We then help you build
a marketing and publicity
plan
using free publicity resources as the basis of that plan.
We focus on
creating results through the development and implementation
of unique
strategic marketing plans. We bring 3 decades of marketing experience
to the table for our partners.
This
strategic plan incorporates all the elements necessary to produce
results in today's inbound marketing environment, eliminating the
scattered, 'one-size-fits-all' plans offered by others.
GET
SOME NO-NONSENSE, REAL WORLD HELP
Certainly you could attempt to market a book on your own, but think
about this. If
you
needed surgery, you could
operate on yourself. But would the results be
good?. If your car needed a major repair, you could attempt
this on your own, but the results may not be what you hoped. In both
cases you would certainly waste a lot of money, lose time,
take
unnecessary
risks and experience a great deal of frustration. Do you really have
time for that? Have you achieved the success you seek?
I'VE
TRIED EVERYTHING AND NOTHING SEEMS TO WORK
You
are not alone. Many people spend years trying to 'figure it out'. This
approach leads directly to frustration due to time and money being
wasted. Our 30 years of experience will allow you to cut through all of
this and begin to create results very quickly. Every book requires a
laser sharp, individualized marketing strategy. If you follow the
crowd, you will end up with the rest of the crowd - spending a great
deal of time and money doing things that will likely produce lackluster
results.
SUCCESSFUL AUTHORS MUST GENERATE
A MARKETING AND PUBLICITY PLAN THAT PRODUCES RESULTS
Book marketing
is one of the most
difficult of marketing challenges. You could
attempt to market your
book with no help. But the learning curve is very long, the task
difficult and it may
take many, many years for you to begin to experience any success
whatsoever. You will likely waste a great deal of time and money. So,
why not consider bringing in a partner with many years of experience?
THE SECRET TO CREATING SALES IS YOUR
UNIQUE MARKETING STRATEGY
The
Free Publicity Focus Group Marketing And Publicity Strategy Analysis
can show you how you might begin to
produce real results. We make no empty promises. Our 30 years
of
experience in marketing and publicity allows us to put our
knowledge and experience to work for our clients to produce results.
ARE YOU MAKING THIS
BOOK MARKETING MISTAKE?
The
'One-Size-Fits-All' Book Marketing Plan
This
is a real trap many fall into. What works
for others may not work
for you. Well meaning people are willing to give book
marketing
advice, but
advice is good advice
only if it produces results for
you.
Creating a real world book marketing plan
that leads to increased sales requires
a thorough analysis of your very specific situation and requires a well
defined,
effective book marketing strategy specifically designed to set you
apart from your
competition, utilizing specific book marketing strategies that will
work for you. A lot of generalists sell generic advice through
marketing 'packages'. We provide individualized and unique strategic
plans.for our partners.
SEE HOW EASILY YOU CAN CREATE
MARKETING SUCCESS THROUGH DEVELOPING YOUR STRATEGIC MARKETING
PLAN
Many
people make the mistake of concentrating only on specific tactics - the
tools
of book marketing - and can
experience
failure without ever understanding why failure has occurred. Others
succeed. What is the difference? The difference usually lies in the
book marketing strategy employed. The Free
Publicity Focus Group specializes in developing comprehensive,
strategic
book marketing plans that produce real world results. Our services
include:
Strategic
Marketing Planning
Brand
Development
Client
Profile Development
Strategic
Publicity Planning
Advertising
Planning
Search
Engine Optimization
Social
Networking Planning
Blogging
Strategies
Marketing
Website Design
and
much more, all at a cost that is far less than others.
BOOK MARKETING - DO
YOU NEED SOME REAL HELP?
Simply ask yourself 'Am I happy with the results I've achieved thus far?
If
the answer is 'no', you may be able to
improve your results. Our free, no
obligation Marketing
And Publicity
Strategy Analysis is the first
step. This analysis will
help you determine which course of action may be appropriate for you.
Whether
you are new to marketing or have been in business for many years,
today's environment demands a new perspective be taken in regards to
creating effective book marketing and publicity plans. Our experience
can bring that to the table for you. The Marketing And Publicity
Strategy Analysis is the first step. There is no cost. There is no
obligation. There is no sales pitch. It is the first step towards real
world success.
