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Real World Experience Equals Real World Results
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Don
McCauley is a
marketing strategist with over 30 years of experience. He helps
individuals,
small businesses and
professionals create low cost publicity and marketing campaigns to
increase sales. He demonstrates how anyone can develop a massive
marketing and publicity campaign for little or no money by utilizing
cutting edge strategic marketing and publicity resources. The goal is
always to produce bottom line results |
Don
serves as
facilitator of the Free Publicity Focus Group. He is an
author and currently writes for regional and national print and
electronic
publications. He serves as host of The Authors Show
radio program,
a production of eBroadcastMedia.com. He is an Inbound
Marketing
Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book
Marketing,
a ning site for all things related to marketing books. Visit his Google Profile.
Marketing
Experience
Prior
to
establishing his marketing and publicity consulting business,
Don spent many years as a marketing manager and trainer for
several large US corporations. He
has also personally built three highly
successful service businesses from scratch across three different
industries.
He spent
8 years as marketing director of a regional corporation. During this
time he was responsible for developing, implementing and managing
marketing and publicity
campaigns involving:
*
newspaper
* television
* radio
* direct mail
* Internet
* magazines
* seminars
* trade
shows
He
then
switched sides and entered the field of print media.
Media
Experience
After
a period of time serving as Director of Sales for a regional newspaper,
he eventually moved on to start a highly successful regional
magazine, serving as editor.
It was here,
during his time in print media, that he began to realize the enormous
potential
for building publicity and marketing campaigns using free publicity
resources in
both
traditional and electronic media.
A Unique Perspective
Based
on this he started the Free Publicity Focus Group. He brings a unique
perspective to any situation, as he has sat on both sides of the table.
He now shares
his successful, real world experience, his strategies for gaining free
publicity and his methods for building campaigns for little or no money
with hundreds of companies and individual clients.
Free Consultation
All initial consultations are completely free and completely without
obligation. If you have grown weary of spending far too much money for
too few results, we may be able to help. Marketing success is built
upon the development and implementation of a laser sharp marketing
strategy. Our free Marketing
Strategy And Evaluation Analysis
service can be the first step
towards that success. The service involves no cost and is completely
without obligation. You may review the details on the Marketing Strategy And
Evalution
Analysis page.
Please
understand
that we don't agree to partner with everyone.
During your consultation we will determine if we can help improve your
company's bottom line. Whether or not we can be of service, we can
guarantee that you will gain a better understanding of how you might
begin to create a massive marketing and publicity campaign for little
or no money.
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