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"So
many people new to marketing are looking for that elusive 'idea that
works'. Guess what? They all work. However, not all of them will work
for you.
Using an idea that works for someone else is like wearing someone
else's eyeglasses. Any pair of eyeglasses is designed
specifically for
one set of eyes. Taking this approach is a major mistake and is often
responsible for
a very low success rate.
Many
people listen to all the 'great ideas' out there and then 'try them
out', one by one.
This is precisely the wrong approach. Using this 'try it out' approach
will cost a great deal of money. That money will be wasted on
experimentation. Not only will money be wasted, but there will also be
a terrible waste of time.
Failure usually results from concentrating on a working tool, rather
than concentrating first on the blueprint. For the blueprint will
determine which of those working tools will be needed to accomplish
very specific goals.
The personalized, strategic marketing PLAN is the key component, as it
is this plan that will determine WHICH methods the individual should
use, HOW they should be used, IF, WHEN and WHERE they should be
used.
There are only three vital components in an effective marketing plan -
strategy, strategy and STRATEGY!
"This
holds true whether you are marketing a $9 e-book or a
$99.000 automobile . . ."
The Internet provides an
unprecedented
marketing opportunity. However, it brings with it hundreds of millions
of marketing messages that will be competing directly with you for the
buyer's attention. There is but one way to cut through all this
'marketing noise' and draw attention to your business - a laser sharp,
targeted and efficient marketing strategy. Don't get lost -
get
some help.
Our
services
include but are not limited to:
Free Marketing Strategy Evaluation
And Analysis
This
free,
no obligation evaluation and analysis concentrates in the following key
areas:
Branding
Positioning
Client profiling
Publicity Strategies
Advertising Strategies
Marketing Plan Development
Search engine optimization
Social Networking Strategies
Where does one begin? There is much to consider if you are serious
about making your business a success. The key is to begin at the
beginning. We can discuss all these issues with you and more during a
free, no obligation consultation that will help you begin to develop
the most important component of all - your strategy. A good
place
to start might be by taking advantage of our
no-cost, no obligation marketing
strategy evaluation and
analysis.
Note: If we can't help you, or
the fit is not
right, we will refer you to others who may be able to help you achieve
your goals.
Publicity/Advertising
Strategy Analysis
This
analysis focuses on using free or low cost publicity resources to
increase the overall effectiveness of your marketing plan.
Using
free advertising and free publicity allows you to greatly increase your
marketing efforts with no increase in cash outlay.
Marketing
Plan Development
Developing
creative
strategies, using free publicity resources, allows you to
create
a massive marketing and publicity campaign on a tiny budget!
Brand Development And Branding Strategies
Your
brand IS you.
With millions of sites competing for your potential clients' attention,
your branding strategy is the key to making your product or service
stand out from that ever growing crowd.
Search Engine Strategies
Anyone
can put up a
website. Not everyone can make that site pay real dividends day after
day. The strategy you develop can make the difference between success
and
failure. You must look good to the engines and you must look good to
your potential clients.
Social Marketing Strategies
Twitter,
Facebook,
LinkedIn - the list grows every day. However, these are social
marketing tools - delivery systems. They are not social marketing
strategies.
Campaign
Development
Create
strategic advertising and publicity campaigns that will get YOU noticed
in newspapers, magazine, radio, TV and on the Internet!
Website
Development
Sometimes
all your potential client sees is your website. Your website must
'sell
the sizzle'!
Is your website 'blah'?
Are you converting your prospects to clients?
Building trust is a key component of the strategy. But first
you
need that all-important traffic. However, traffic is just traffic. The
Holy Grail of marketing is INTERESTED traffic.
Publicity
Services
Are
you
contacting newspapers, magazines, radio and television but
getting no results? No interviews?
Learn
what the gatekeepers want to hear and how to give it to them!
Magazine
and Newspaper Start-up Consultation
Don
has built two highly successful regional publications. Knowing where
you want to go is one key - the other is knowing what to look out for.
This is a small sampling of our services. Many others are available.
Contact us with your specific needs
Our
Pricing
Structure Policy:
Every
situation
is different. However,
there is one thing that is common to all - you can only invest what you
can afford to invest. Some businesses can afford to invest $100 per
month, others $100,000 per month. Therefore, our pricing strategy is as
follows:
Tell us what you can reasonably afford to invest in your business -
give us your monthly budget amount. We will design a custom plan based
on your budget. You might be pleasantly surprised when you begin to
realize how much you can do when
using free publicity tools and resources as the basis of your marketing
plan.
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