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Free
Report: Internet Marketing: The One Idea That Changes Everything
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Free Report: Internet
Marketing - The One Idea That Changes Everything
Internet
marketing is a real
challenge for some people. It is not so difficult if you simply
understand the one idea that changes everything. This one idea can be
best explained by this short (albeit somewhat silly) story.
THE THREE
FISHERMEN
Once
upon a time there were three fishermen. All held the same goal – to
catch as many fish as possible from the ocean.
Fisherman
One
– Bob – had a worm. Every single day he walked 5 miles to the ocean. It
was a very long walk. He carefully put his worm on the hook and waited
for a bite. Day after day, Bob did the same thing. Sometimes he used a
worm, other days a piece of cheese, some days he went to the same area
of the beach as the previous day, other days a different area. On and
on, day after day, he tried everything he could think of to improve his
results. He did manage to catch a few fish, but not a lot.
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Fisherman Two-
Joe – was very learned about fishing, as he had read every book
available on fishing in the ocean. He did not walk – he drove to the
beach, as this saved time and effort. He had a small homemade boat. He
knew where the fish would be, and he used the kind of bait he knew
would interest the fish. Joe caught many more fish than Bob, but his
results were still not what one might call great.
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Fisherman
Three
– Fred – had a large, powerful boat. The boat was equipped with GPS
directional equipment, sonar, fish finders, radar and every type of
fishing gadget under the sun – including a set of very large nets
designed for ocean fishing. Though it was not the fastest or best boat
on the ocean, Fred nevertheless pulled in truckloads of fish every day,
enough to compete with the industry leaders.
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The moral of the story?
Internet
marketing is like fishing in the ocean. Both the ocean and the Internet
are unimaginably large and both offer unlimited opportunity. There are
trillions of fish in the ocean and billions of buyers on the Internet.
Some
Internet marketers are like Bob
– they work very hard, are very sincere and keep on trying day after
backbreaking day, but do not produce good results. This is not due to
lack of effort, it is due to lack of knowledge. Or, perhaps they are
happy with simply being busy. You can be very busy and get no results.
Some
Internet marketers are like Joe
– they have learned what it takes to be successful. It took many years
for Joe to learn the skills necessary for success and so the results
were better. Anyone can learn how to fish and anyone can learn how to
market in an inbound environment. But it takes a great deal of time to
learn what works and what does not. It takes a very long time and a
great deal of experimentation.
Some
Internet marketing professionals are like Fred.
Fred does not play around. He uses every proven idea, tool and
technique available to achieve his goal. Fred does everything big. Fred
thinks big. Fred knows that small thinking produces small results.
So, what is the one idea that changes everything?
Your
own self-concept sets the limit on your Internet marketing success.
If
you want to be successful at ocean fishing, you will need a very large
and powerful boat equipped with what will find and catch huge numbers
of fish. If you want to be successful at Internet marketing, you will
need to make a very big splash by implementing a powerful marketing
strategy utilizing the biggest and best of marketing tools.
If
you spend all day puttering around on Facebook or Twitter, putting out
one blog post per month or are happy with a few hundred visitors a
month to your site, you are like Bob. You will expend some effort,
perhaps a lot, but get few results. You will be very busy but get very
little for your efforts
If you spend all your time experimenting
and trying things out, you will be more like Joe – you will eventually
be successful, but it will take a very long time and a great deal of
money will be wasted. You will be busy, but will not be getting the
results you hope for
Be like Fred. Get big. Really big. Remember
that what seems really big to you is not so big when seen from the
perspective of the ocean.
The bigger the better, as if you don’t make that big splash, no one
will ever know you exist. And if the technology required to make that
big splash is beyond your current level of understanding, get some
strategic marketing help by clicking the button below.
Posted by Don McCauley
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