Do You Hope To Take Your Marketing Plan To The Next Level?
Are you frustrated with your current marketing results?
Are you spending too much time or money on marketing?
Are you struggling with seeing returns on your social media marketing efforts?
Are you dissatisfied with your bottom line sales?
Are you wondering which methods will work to produce real results?
Today we are overwhelmed with marketing options and seemingly endless choices. Most of them sound good and seem to make sense. The question is: What actually works to produce results?
The answer to that question is different for every product, every service, every target audience.
You don't need to try to do everything. You only need to do what will work for YOUR buyers - YOUR product - YOUR service - YOUR target audience.
So how do we get past all the hype, hearsay and endless experimentation, all of which can result in wasted time and wasted money?
The key to success is to develop a strategy first - then implement options based on that strategy.
That is the difference between a hit-or-miss, scattered approach versus a targeted, laser sharp marketing plan.
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Multi-channel Marketing And Publicity Strategy
Don McCauley is a marketing and publicity strategist with over 30 years of real world, hands-on marketing and publicity experience. The facilitator of the Free Publicity Focus Group, he is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He has:
<> Helped thousands of clients achieve their marketing and publicity goals.
<> Decades of experience in marketing
<> A proven track record and
<> A multitude of testimonials from satisfied clients.
What is Multi-Channel Marketing?
Multi-channel marketing means you must be visible where your buyer is looking.
In traditional marketing, we use multiple channels to reach buyers. Radio, television, newspaper, magazines, trade shows, direct mail, etc. In traditional marketing you must be highly visible in all the channels your buyer is using. That mix is different for everyone, but might look something like this:
Today, nearly EVERYONE uses the Internet to find products. Today's buyer might be using a PC, a laptop, a tablet or a phone. Today's buyer will research their options using:
Google - Bing - Amazon - Barnes and Noble - Facebook - Twitter - Youtube - Instagram - Pinterest - News outlets -Blogs - Online Radio - Television sites - Newspaper sites - Podcasting sites - Magazine sites
and a host of other online resources.
Today, a specific marketing mix might look something like this:
Today, multichannel marketing means being HIGHLY visible in not just some, but ALL of the channels your target buyer is using to make the buying decision. Again, this does not mean you must be marketing in all possible channels - thereby wasting time and money - but instead only the channels your buyer is using.
Targeted multi-channel marketing does not necessarily require doing more - it often means doing less, but doing it in the right places in more powerful ways.
It is this high visibility across all those targeted, specific channels that is important today:
If your target buyer does not see you where they are looking,
they will never buy your product or service.
Services
A partial list of services we can provide to help you reach your target buyers:
