.
.Home
.
.Strategy
.
.Solutions
.
.Clients
. .Articles
. .Free Strategy
Evaluation
.
.Resume
.
.Free
Publicity Blog
. .Our
Marketing News
.
.Free
Marketing Training
.
.Contact
ReTweet
This Site
Click On The Twitter Logo
Below
Share
This Site
|
| Free
Report: Book Marketing Strategies For The Year 2010 |
Free Report:
Book Marketing Strategies
For The Year 2010
Depending
on the source you believe, somewhere around 500,000 new books hit the
shelves this year. What does this mean?
If each book was but an inch thick, and all the books were placed on a
single shelf, that shelf would be over 7.8
miles long. Your book is but one of them. This does not take
into consideration all the books out there already. That's just this
past year.
Walk outside tonight. Count every star you can see in the sky. Write
down the total number of stars you can see, then take that number times
a factor of 200,000. The resulting number is the number of sites
competing for your potential buyer's attention. This number varies
widely depending on the source and nobody knows for certain, but it's
somewhere around 400,000,000 sites. That's 400 million. (Again there is
a lot of argument on this point) |
 |
We must remember that many of the
competing books out there have big money and big marketing and
publicity machines backing them up, while many of the competing sites
have SEO experts at the helm with huge budgets and years of education,
knowledge and experience. Such is your competition.
Sadly, authors who initially hoped they would become more famous are
more likely simply becoming more invisible. You are an author. You did
not sign on to become a marketer. You never dreamed that you would need
to learn SEO strategies, do KEI analysis or become an expert on website
analytics. However, if you hope to experience any success whatsoever in
this environment, you simply must tread that path.
This year, if you are serious about your book, you should perhaps get
really serious about marketing.
Putting up a nice website, writing a blog, twittering and facebooking,
doing a book trailer or a press release and the like, while
commendable, are not really going to set you apart nor will they create
success, as nearly every
single one of those 500,000 authors and companies and 400 million
owners of those sites are doing this also. Everybody is doing this. So,
what will work?
Developing a laser sharp marketing strategy and marketing plan that
will set you apart and create real awareness for you and your book will
work. If you are but playing at marketing, you must begin to really
work at marketing your book. It is perhaps not necessary to work
harder. It is always advisable to work smarter.
What does developing a real book marketing strategic plan involve?
* Developing tightly focused buyer profiles
* Formulating laser sharp branding strategies
* Developing traditional and non-traditional publicity strategies
* Writing keyword optimized, profile specific marketing copy
* Developing an effective media strategy
* Developing a keyword strategy specific to your niche profiles
* Implementing a website optimization strategy for the visitor
* Search engine optimization for the search engines
* Developing effective targeted optimized blogging strategies
* Developing effective social media marketing strategies
* Learning to develop inbound marketing strategies with outbound
strategies
Many of these are Internet strategies. The Internet is not the be-all
and end-all of marketing books. However, over 70% of your potential
buyers now consider the Internet to be not just A choice, but THE FIRST
choice when making purchasing decisions. And the points above are but
starting points. The strategy must be implemented and you must work
that strategy every day. You will need to adjust that strategy as
market conditions change, new opportunities are presented and ideas
once good become not so good.
Nobody writes a book to become a marketer. People write books because
they want to be an author.
However, the term 'author' now encompasses the term 'marketer'. If you
do not get serious about marketing, you will be an unknown author.
It is the year 2010. The marketing methods used in the past decade will
not work well in this environment.
The market is not a thing - the market is an event and it is an event
that changes and morphs and moves and becomes something different every
single day. You must not only keep up with these changes, you must stay
ahead of them or be left in the dust.
Are you ready to go for it? If so, make a resolution in 2010 to get
really serious about marketing.Where to begin? Our free, no obligation
Marketing Strategy Analysis can show you how to take the next steps to
creating a results producing, strategic marketing plan. Just click the
button below.
 |
|
|
