Imagine that someone were to give you a gift today. It is a check for several thousand dollars. It has your name on it. It is yours to spend. The only ‘catch’ is that you must spend the money exclusively to market and publicize your business. Would you take it?

Most people would. For most people would realize that by spending several thousand dollars on marketing and publicizing their business, that money would be returned many, many times over.

The Free Publicity Focus Group can show you how you might begin to receive an unlimited amount of free advertising and publicity for your business. Our 30 years of experience working both with and in media allows us to put our knowledge and experience to work for our clients to produce results.

Creating publicity is not difficult in today's social marketing environment. However, creating real world publicity that leads to increased sales is very difficult. This requires dedication, ongoing effort and most importantly a well defined, effective strategy designed to set you apart from your competition.

The Free Publicity Focus group takes a different approach to developing marketing strategies for our clients. In this environment, that approach must be concentrated in four distinct, key areas:

* Search engine presence and optimization
* Traditional outlets (newspaper, radio, tv, magazines, etc)
* Social marketing (Facebook, Twitter, etc)
* The 'blogosphere'

Studies show that over 70% of consumers now prefer to make their purchases using the Internet. Studies also show that a very large percentage of the buying public will reject traditional 'old school'  marketing methods. In addtion, traditional journalists now use the Internet more than ever when developing content for traditional media. This leads naturally to the conclusion that utilizing an effective Internet marketing and publicity strategy will lead to marketing success. While many people are using Twitter, Facebook. blogs and other social tools, this does not necessarily mean these are being used as part of a marketing and publicity strategy.

Publicity is not the marketing plan, but it IS a vital component of the marketing mix. Frankly, used properly, it is one of the most powerful of marketing strategies if used as part of a strategy to create sales. 

Most importantly, publicity is free.

Next: Our Strategy